UPDATE: It’s confirmed. The new name will be Bing (http://bing.com). Rumors are spreading that they will launch it on May 29, 2009.

There are various reports in the Internet that says Microsoft is doing a rebrand of Live Search, their very own search engine. Live Search lost its luster in the search engine game, just as how Internet Explorer lost the consumer’s trust. Microsoft’s several failed attempts to buy Yahoo may have led them to do the rebrand.

Rumored potential names of the search engine reboot are Bing, Kumo and Hook. Both bing.com and kumo.com are already on the hands of Microsoft, while hook.com is still owned by another party. Continue reading “Microsoft rebranding Live Search: will it HIT?” »